Generally speaking, the links of food packaging design and commodity packaging design are the same. It can make commodities circulate better and realize the production value of food. However, the font design of food packaging is different from other packaging. Now, consumers pay more and more attention to the health of diet. Therefore, the visual design of food packaging should give people safety Healthy feeling, so that consumers can buy at ease. Food packaging gift boxes consider the packaging design process of food according to different food types, so this design is regular. Let's take a look at the principles of food packaging design?

首先、食品類型的包裝設(shè)計(jì)是對食物的一種保護(hù)，也是對食物的再一次介紹，對于食物的類型，大小以及結(jié)構(gòu)和成分，設(shè)計(jì)人員都要有一定詳細(xì)的了解，這樣才能夠確定食品包裝的大致風(fēng)格，是否符合這種食品的原貌，因此食品包裝盒的總體設(shè)計(jì)要達(dá)到這樣的要求，文字和食品的內(nèi)容要達(dá)到一致的效果，不能只是單方面的將文字突出的表現(xiàn)，這樣就會(huì)使消費(fèi)者忽略了食品本身，從而引起對食品的誤解。

First of all, the packaging design of food type is not only a protection of food, but also a re introduction to food. Designers should have a certain detailed understanding of the type, size, structure and composition of food, so as to determine whether the general style of food packaging conforms to the original appearance of this food. Therefore, the overall design of food packaging box should meet such requirements, The content of words and food should achieve the same effect, not just unilaterally highlight the words, which will make consumers ignore the food itself, resulting in misunderstanding of food.

其次、包裝上的文字設(shè)計(jì)，是為包裝美化而服務(wù)的，所以在用文字宣傳產(chǎn)品的同時(shí)要具有一定的藝術(shù)性，因?yàn)橹挥兴囆g(shù)才能夠打動(dòng)人，有足夠的感染里去引起消費(fèi)者的購買欲，特別對于休閑食品來說，品牌和企業(yè)眾多，競爭力也相當(dāng)?shù)募ち?，所以消費(fèi)者要在眾多的食品中選出自己滿意的并不容易，包裝的字型要滿足易讀性和藝術(shù)性兩個(gè)方面，這也能夠帶給消費(fèi)者比較方便的體驗(yàn)，字體的大小、粗細(xì)都要做一個(gè)準(zhǔn)確的考量，和圖像的配合怎樣能夠達(dá)到好的效果，由此來提高消費(fèi)者閱讀包裝文字的閱讀效率，如果說一個(gè)包裝的字體做的太難辨認(rèn)了，那么就會(huì)降低消費(fèi)者對這個(gè)產(chǎn)品的興趣，這個(gè)生活節(jié)奏如此快的社會(huì)，沒有人會(huì)花如此多的時(shí)間在辨認(rèn)一個(gè)休閑食品的名稱上。

Secondly, the text design on the packaging serves the beautification of the packaging. Therefore, while using the text to publicize the products, it should have a certain artistry, because only art can move people, and there is enough infection to arouse consumers' desire to buy. Especially for leisure food, there are many brands and enterprises, and the competitiveness is quite fierce, Therefore, it is not easy for consumers to choose what they are satisfied with from a large number of foods. The font of the packaging should meet the two aspects of readability and artistry, which can also bring consumers a more convenient experience. The size and thickness of the font should be accurately considered. How can the cooperation with the image achieve good results, So as to improve the reading efficiency of consumers' reading packaging words. If the font of a packaging is too difficult to identify, it will reduce consumers' interest in this product. In this fast-paced society, no one will spend so much time identifying the name of a snack food.

再次、休閑食品包裝上的文字內(nèi)容的排版要簡潔明了，字?jǐn)?shù)不宜過多，過多的文字會(huì)使包裝的畫面看起來復(fù)雜，也會(huì)讓消費(fèi)者感到難以辨認(rèn)，一個(gè)簡潔明了的包裝字體，就會(huì)給消費(fèi)者更好的感受，在排列組合不要做的太花哨，重要的是不會(huì)破壞到字體整體的美感，讓包裝顯得雜亂無章，也會(huì)讓消費(fèi)者沒有頭緒。

Thirdly, the typesetting of the text content on the snack food packaging should be concise and clear, and the number of words should not be too many. Too many words will make the packaging picture look complex and make consumers feel illegible. A concise and clear packaging font will give consumers a better feeling. Don't be too fancy in the arrangement and combination, and it is important not to damage the overall beauty of the font, Making the packaging look messy will also make consumers have no clue.

總之，商品的外包裝字體設(shè)計(jì)應(yīng)該盡量顯得多元化，構(gòu)圖和字體的排列是很重要的兩個(gè)因素，文字的方向、位置和大小都是在排列的時(shí)候所考慮的因素，不論是橫排還是豎排，還是各種個(gè)性的排列方式，只要能夠和整體相協(xié)調(diào)，符合人們的審美習(xí)慣，都是好的包裝字體設(shè)計(jì)。

In short, the font design of the outer packaging of goods should be diversified as far as possible. The composition and font arrangement are two very important factors. The direction, position and size of the text are considered in the arrangement, whether horizontal or vertical, or various personalized arrangement methods, as long as they can be coordinated with the whole and conform to people's aesthetic habits, Are good packaging font design.