Carton packaging is often the outer packaging of a product, which is very valued by people. Therefore, it is required to be beautiful and generous to meet people's aesthetic outlook. This depends on color design and deployment, and the connotation attached to graphics and words should also be expressed.

重要的，就是紙盒包裝的色調(diào)了。色調(diào)是畫面上色彩配置所具有的總傾向、總情調(diào)，是一組色彩的主色，并在全畫面中占優(yōu)勢(shì)印刷技術(shù)。包裝要求在遠(yuǎn)距離的貨架上從一瞬間的視覺(jué)上突出出來(lái)，傳達(dá)商品信息，這就要求整體感強(qiáng)的色調(diào)來(lái)配合印刷市場(chǎng)。

The important thing is the tone of carton packaging. Tone is the general tendency and general mood of color configuration on the picture. It is the main color of a group of colors and occupies an advantage in the whole picture. Packaging is required to stand out from a moment's vision on a long-distance shelf to convey commodity information, which requires a strong overall sense of color to cooperate with the printing market.

因此，包裝色彩設(shè)計(jì)的關(guān)鍵，就是色調(diào)設(shè)計(jì)設(shè)備耗材。色調(diào)設(shè)計(jì)要求與產(chǎn)品的主要功能相統(tǒng)一。色調(diào)設(shè)計(jì)要求與時(shí)代、與不同地區(qū)、不同民族對(duì)色彩的喜忌相統(tǒng)一，要能適應(yīng)這種變化，順應(yīng)時(shí)代潮流。

Therefore, the key of packaging color design is color design equipment consumables. The tone design requirements shall be unified with the main functions of the product. The requirements of tone design should be consistent with the times, different regions and different nationalities' likes and dislikes of color. It should be able to adapt to this change and the trend of the times.

再者，就是色彩的相互對(duì)比和映襯。兩個(gè)相互對(duì)頂?shù)纳式袑?duì)比色，其色相明度差異大，給人留下鮮明、強(qiáng)烈的對(duì)比感覺(jué)印刷工具。色彩只有通過(guò)對(duì)比，才能正確表達(dá)形象印刷聯(lián)盟。

Moreover, it is the mutual contrast and contrast of colors. Two mutually opposite colors are called contrast colors. Their hue and lightness differ greatly, leaving a distinct and strong sense of contrast. Only through contrast can color correctly express the image of the printing alliance.

有對(duì)比，也就有調(diào)和。兩個(gè)相近的色彩叫調(diào)和色印刷工具。色彩調(diào)和給人以含蓄、豐富、高雅、愉悅、舒服的感覺(jué)。

There is contrast, there is harmony. Two similar colors are called harmonic printing tools. Color harmony gives people a subtle, rich, elegant, pleasant and comfortable feeling.

色彩方面還有一點(diǎn)很重要的就是節(jié)奏。人們常說(shuō)音樂(lè)有節(jié)奏，為何色彩也存在節(jié)奏？節(jié)奏是構(gòu)成畫面形式感的重要因素，體現(xiàn)在畫面上則有許多變化，如強(qiáng)弱、明暗、剛?cè)帷⑻搶?shí)等，這些矛盾雙方的交替變幻，并不是簡(jiǎn)單的重復(fù)，而是多種形式的節(jié)律運(yùn)動(dòng)，它既有重復(fù)、又有發(fā)展，各個(gè)方面互相制約、互相推進(jìn)，體現(xiàn)了自然的和諧印刷市場(chǎng)。

Another important thing about color is rhythm. People often say that music has rhythm. Why does color also have rhythm? Rhythm is an important factor constituting the sense of form of the picture. There are many changes reflected in the picture, such as strength, light and shade, hardness and softness, virtual and real, etc. the alternating changes of these contradictions are not simple repetition, but various forms of rhythmic movement. It has both repetition and development. All aspects restrict and promote each other, reflecting the natural harmonious printing market.

包裝色彩設(shè)計(jì)的基本要求是要處理好變化與統(tǒng)一的關(guān)系，在統(tǒng)一中求變化，在變化中求統(tǒng)一，這就是所謂的色彩節(jié)奏。

The basic requirement of packaging color design is to deal with the relationship between change and unity, seek change in unity and unity in change, which is the so-called color rhythm.

披薩盒紙盒包裝的色彩設(shè)計(jì)十分講究，并不是簡(jiǎn)單的聯(lián)想就能一下子想出好點(diǎn)子的，需要經(jīng)過(guò)反復(fù)的斟酌和對(duì)色彩方面成熟的把握。要把包裝設(shè)計(jì)得滿意，絕非是一朝一夕的事情。

The color design of pizza box and carton packaging is very particular. It is not a simple association that can come up with good ideas at once. It needs repeated consideration and mature grasp of color. To be satisfied with the packaging design is by no means an overnight thing.